Marketing Insider Group

JUNE 3, 2010

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. This will help you to understand the style that resonates best. Resist the easy answer and seek the broadest distribution you can afford.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

JULY 21, 2010

In fact, the top placed listings did not always receive the largest number of clicks. Email address was most likely to be accurate while phone number was least likely to be accurate. Title and topic of content influenced searches more so than content types.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty B2C 70

Marketing Insider Group

JUNE 2, 2010

You are then well placed when they do have a problem and need a solution. The debate there often surrounds the cost we place on this type of content in the form of required reg fields vs. free. That’s true, definitely. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.

Content Marketing 76

Content Marketing Manufacturing Inbound Marketing Telemarketing 76

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. To introduce myself. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

JUNE 7, 2010

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. That has been answered beyond any doubt.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. To introduce myself. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way. So there you have it.

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way. So there you have it.

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Martech

MAY 9, 2023

Yet, vendors are not immune to structural changes taking place in martech — and this part of your stack may well become the least recognizable by the end of this decade. The old means of direct mail and telemarketing gave way in the digital era to email marketing. B2B and high-end / high-touch B2C marketing automation platforms (MAPs).

Outbound Marketing 98

Outbound Marketing Telemarketing B2C Direct Mail 98

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Examples include TV and radio adverts, telemarketing, direct mail and online ads. This section includes some of the most common types of marketing.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

MAY 10, 2010

If the current hype cycle of social media lands us in a place where we all listen a little more – where discussions of “top keywords&# and “pain points&# begin our meetings – where we analyze our messaging and test if it resonates before we waste money on offers that no one wants. But to me this is all good stuff.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

If the current hype cycle of social media lands us in a place where we all listen a little more – where discussions of “top keywords&# and “pain points&# begin our meetings – where we analyze our messaging and test if it resonates before we waste money on offers that no one wants. But to me this is all good stuff.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply.

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

SEPTEMBER 30, 2010

In fact, there never should have been a gap between marketing and sales in the first place! In turn, manufacturing would send it back to sales, then sales would try to sell it to a customer who probably didn’t want it in the first place.&# Michael Brenner Oct 2 2010 Hi Mario, you are correct the line is more blurred.

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply.

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Marketing Insider Group

JUNE 4, 2010

I also like your point about openness and dialogue which in my opinion is really the main reason we are seeing this revolution take place. And I totally agree that some functional area needs to take the lead and then orchestrate across PR, marketing, customer service, sales, HR, etc.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76