Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Animalz blog
JULY 22, 2025
“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” Before that I was with some other brands, Both on the B2C and B2B side. Again, like really focused on organic owned channels and kind of starting with content as, as the place to kind of move the needle.
Let's personalize your content