On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

NOVEMBER 16, 2017

We literally could not get to some of the most impacted places, so people who were taking photos and videos and sending them to us were our eyes and ears on the ground, alerting us to places we needed to be,” she said. Rachel Schwartz is the Manager of Digital Creative Content for the ABC Owned Television Stations.

Tentpole 40

Tentpole User-Generated Management Place 40

Litmus

SEPTEMBER 17, 2020

in a single place (Litmus, cloud storage, etc.). Put reviews & approvals in one place (Google docs, project management tool). Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time.

Tentpole 67

Tentpole eBook Email Marketing Place 67