Brand Management Direct Marketing Marketing Mix Social Media Marketing 
Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. All rights reserved.
Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. All rights reserved.
Marketing Insider Group
NOVEMBER 18, 2010
Quantity The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. The one thing that concerns me is that sales and marketing alignment continues to be an issue.
Expert insights. Personalized for you.
70 
Let's personalize your content