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Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and eventmarketing materials. Search and metadata.
Experiential marketing (also known as xm marketing, engagement marketing, eventmarketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like eventmarketing, which makes sense — experiential campaigns do tend to be event-centric.
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