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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). For this prompt, try selecting the Brand Manager persona.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. From numbers 4-6, I would add: Create, Optimize, Promote. Wash, Rinse, Repeat.

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8 Essential Social Media Resources

Marketing Insider Group

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

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9 Essential Social Media Resources

Marketing Insider Group

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

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Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

Paul Chaney, author of The Social Media Handyman blog and the book “The Digital Handshake” provides excellent advice on how to Balance Your Personal and Corporate Branding. Finally, here are a few basic B2B Marketing Insider tips to get you started advancing your personal brand and social media presence.