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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

How can social media extend our brand relationship with our target market? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. They showed that there are many best practices that we can all learn from. These are a few of my key take-aways. Click here to cancel reply.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

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