Remove Brand Management Remove Millennials Remove Performance Marketing
article thumbnail

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. The campaign wasn't just memorable.