Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 101

Gen Z Millennials Entertainment Digital Marketing 101

Econsultancy

JANUARY 28, 2022

Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. A campaign carried out by performance marketing engine Wunderkind and Tinyclues for leading skincare brand Clarins sought to optimise the brand’s ability to target certain customers within their existing database.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

MAY 6, 2022

Coca-Cola’s campaign demonstrates that tech will invariably play a significant role in innovative marketing techniques. By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Social marketing and performance marketing collide. Enter social performance marketing.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Spiralytics

MARCH 7, 2023

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Martech

SEPTEMBER 7, 2023

For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Not all social media platforms are created equal. When choosing a platform for your paid social ads, choose one your target audience is using. Target your ads.

Shipping 112

Shipping Millennials Email Marketing SEO 112