Push vs. Pull: Social Media and the Case for Marketing Optimism
Marketing Insider Group
MAY 10, 2010
And so we begin to see this evolution of the voice of customer moving out of marketing and into the board room. The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer.
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