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How to Nurture The Great Unknown Leads

Marketing Insider Group

If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” And like the person browsing in a retail store, they are not ready to speak with a vendor.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets. Some people leave one industry and bounce to another but remain entrenched in its concerns.