Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. of the marketing budget by 2026.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Leads who receive email marketing messages spend 83 percent more when making purchases. image source. Here’s the thing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144