CMO Customer Journey Finance Marketing Automation Platform 
Martech
JULY 16, 2024
Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Shared goals: Aligning marketing objectives with broader business goals.
Martech
MARCH 4, 2022
Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Marketing automation.
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