Duct Tape Marketing
APRIL 14, 2024
How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?
Marketing Insider Group
SEPTEMBER 2, 2020
Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. The Future of Marketing: CMOs are Paving the Way.
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Set Up
AUGUST 22, 2023
To inspire our conversation, the Set up team pulled insights from over 75 CMO Spotlight interviews with marketing leaders to get their advice on how to prove marketing’s value. 3 - Customer Information | How do we ensure we are reaching the right customer base? Marketing and Sales need to work together.
Marketing Insider Group
APRIL 26, 2021
Understanding the customer journey and continually enhancing it is another essential strategy for CMOs today. Ensure you have all the necessary capabilities in your tech stack to drive, record, and analyze data to improve the buyer’s journey for every customer. Use your marketing budget more efficiently.
Litmus
OCTOBER 26, 2022
Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. As Miller puts it, when engaging with customers across multiple channels, remember these three guiding principles: be there, be useful, and be quick.
Duct Tape Marketing
NOVEMBER 9, 2022
Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And at the end of that exercise, the CEO or the CMO marketing director stands up and says, Okay everybody, let's get it done.
Duct Tape Marketing
JUNE 20, 2023
And that really is like the guide for corporate finance executives on how to value a company. And yes, there are easy things to do with gen ai, maybe in HR around recruitment or maybe in finance with, you know, being able to pull from different feeds across your finance systems and so on. (09:53): And into the app. Yeah, yeah.
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