Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub
Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Account-based marketing (ABM) is major account marketing with new shoes.
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