CMO Online Buyers Place 
Martech
SEPTEMBER 7, 2021
Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson. We allow the transaction to take place in the message as much as possible.”.
The CMO Survey
JANUARY 29, 2019
Attention online shoppers: Its harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time.
Expert insights. Personalized for you.
Let's personalize your content