content-operations ai-zombie-marketing-processes 
Chief Martec
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. Remember content shock 10 years ago?
Martech
DECEMBER 13, 2024
That’s not even including the changes that continue to transform marketing. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Work with your team before it happens to keep the tactical zombies away. Oh, sorry.
Martech
MARCH 2, 2023
These reasons underscore the missing elements in discussions claiming ChatGPT will either solve all our problems or bring on the zombie apocalypse. Machine learning, AI and ChatGPT can emulate authenticity, but they can’t replicate it as humans can. As a marketer, you have to have genuine empathy and authenticity.
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