Content Placement Education Place 
Marketing Insider Group
JUNE 7, 2012
The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Content is nearly ubiquitous and the expectation is often that it should be “free.” Marketers are acting as publishers.
Adobe Experience Cloud Blog
OCTOBER 5, 2018
And, you need to have a clear strategy in place, so the project doesn’t go off the rails. With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content.
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