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Inbound Marketing Leads Costs Less

Marketing Insider Group

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. Update your content and your content placement to fit your updated target customer data. Your call to action (CTA) that fizzles out: Put your content to the test with split (A/B) testing.