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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What key performance indicators (KPIs) would you use? Here are 10 KPIs that every marketer should be measuring: 1. Sales Revenue.

Key Performance Indicator 134
Key Performance Indicator Content Placement Thought Leadership Marketing 134
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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

OCTOBER 5, 2018

With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Speaking of measurement, what are the key performance indicators or KPIs for the website?

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Key Performance Indicator Content Placement Target Market Thought Leadership 133
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