Differentiation Strategy (and the Sea of Sameness)
CXL
JUNE 2, 2020
Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”. It takes hard work and enormous energy to stay on top with a new product or idea. They called the whole game something else—”conversational marketing.”. “We
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