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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Building Relationships : Establishing and nurturing long-term relationships with key decision-makers through ongoing, relevant, and value-added interactions. Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes.

CRM 107
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Email Content Automation: What It Means and Why It’s Effective

Litmus

This allows them to seamlessly track on-site activity and subscriber behaviors, leveraging the data to instantly recommend personalized products in emails customized to subscribers’ unique needs. In short, this tool enables marketers to truly get the most out of their email programs when reaching their customer base.

CRM 106