Only 25% of marketers report having all the data needed for personalization
Martech
FEBRUARY 24, 2023
However, 26% disagreed to some extent, according to the survey of 355 marketers. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress.
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