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Only 25% of marketers report having all the data needed for personalization

Martech

However, 26% disagreed to some extent, according to the survey of 355 marketers. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress.

Transform 116
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How Financial Services Businesses are Using Automation

Hubspot Marketing

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This is precisely why MFS turned to HubSpot’s CRM. Now, the process is cut in half.

Finance 95
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Scaling personalized experiences: From anonymity to insight

Martech

By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision. This process goes beyond mere observation, allowing for a nuanced analysis that informs more targeted and personalized marketing strategies.

Transform 105
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Elevate Your Lead Generation with Customers.ai and HighLevel Integration

Customers.ai

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses.

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A Deep Dive Into Google Data Studio for Marketers

Neil Patel

In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. By transforming raw data into strategic information, Google Data Studio helps marketers make decisions to help achieve their goals. Easy Data Transformation. Powerful Data Visualization.

Transform 114
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Aligning martech with your business strategy: Your blueprint for success

Martech

By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

Transform 101
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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. In the early days of growing her business, Alexander worked with an advisor and tried several CRM tools. “I’m