Remove Customer Acquisition Remove Email Marketing Remove Market Segmentation Remove Traditional Marketing
article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

article thumbnail

Enterprise marketing: Strategies, challenges, and success stories

Use Insider

Their objective is to create a unified and consistent customer experience that aligns with the organization’s brand values and marketing goals. 3 characteristics of enterprise marketing Marketing at enterprise-level organizations differs from traditional marketing in three main ways.