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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

When you aggregate the lists from sales, the sales channel, business partners, marketing and customer service, you will see commonality of requirements across all constituent groups. Your content strategy will inform and direct your investments and activities in marketing and sales, as well as for content development.

Transform 123
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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.