Adobe Experience Cloud Blog

AUGUST 9, 2016

This helps you track attribution along all of the engagements along the way to a closed/won deal: downloading a whitepaper, registering for a webinar, and then finally attending your event. In this case, all programs will receive credit for the pipeline and revenue won as all are important steps along the customer journey.

Thought Leadership 91

Thought Leadership Whitepaper Food Customer Journey 91

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 96

Whitepaper Key Performance Indicator Direct Mail eBook 96

Marketing Insider Group

JUNE 14, 2020

Create a timeline that maps pertinent “timing” events. Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Marketing 122

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144