Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

NOVEMBER 15, 2021

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Key customers include Integrate, TripActions and Okta. Built-in customizable multi-touch attribution models allow marketers to get comprehensive attribution metrics across all their data.

Analytics 112

Analytics Marketing Mix Retail Advertising 112

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance. Use Retainer vs. Project Contracts.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8