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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. This is particularly beneficial for new brands that haven’t yet established organic search visibility or for established brands looking to promote a new product or service.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.