Customer loyalty Key Performance Indicator Market Segmentation Marketing Plan 
Rock Content
SEPTEMBER 20, 2023
In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty.
Marketing Insider Group
SEPTEMBER 2, 2020
Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.
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