article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

article thumbnail

4 key strategies for NFT brand launches

Martech

Read more: How marketers will use blockchain technology and NFTs in 2022. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. The tech partner behind these NFTs is L.A.-based Are they bringing market awareness to a new audience?”.

Branding 128
article thumbnail

9 Account-based Marketing Case Studies

CXL

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. This was a more attractive model for speakers, and encouraged them to invite their customers. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We