In the Relationship Era, No One Should Be Marketing to Strangers
Adobe Experience Cloud Blog
OCTOBER 25, 2018
So, is there actually any value in trying to go beyond one-size-fits-all marketing? Is there any value in getting to know our prospects and customers even though we don’t know for sure if they’ll convert, or if they’ll stay long-term? Marketing in the Relationship Era. Yes, there is. Yes, there is.
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