How I localized AI-generated emails for international markets without losing the human touch
Hubspot Marketing
JULY 1, 2025
The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. If your AI output doesn’t feel like something you would write to a customer, it won’t convert. Our first attempts fell flat.
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