Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix? The same goes for if you have a lower price point.

Price 52

Price Promotion Marketing Marketers 52

CXL

JUNE 2, 2022

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. How Invoca combined data and direct mail to get a 33X ROI.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Duct Tape Marketing

JANUARY 3, 2024

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. So twice a month, he was doing direct mail.

Direct Mail 82

Direct Mail Transform Education Energy 82

Duct Tape Marketing

JANUARY 5, 2023

So I can remember the first time that I put some pricing online and I took a moment and it was like, I'm so sorry dad. So that was a big, that was a big turning point in learning how to do digital marketing was critical and selling things online. 14:20): For him, back then it was direct mail, cold calling and faxing.

Direct Mail 81

Direct Mail Education Energy Marketing Strategy 81

Duct Tape Marketing

OCTOBER 19, 2022

So I could remember the first time that I put some pricing online and I took a moment and it was like, I'm so sorry dad, I know you said this, but times have changed and I have to do it, have to put some of our stuff online. 14:14): For him, Back then it was direct mail, cold calling and faxing. And he did that for months.

Direct Mail 88

Direct Mail Education Energy Marketing Strategy 88

Duct Tape Marketing

APRIL 13, 2023

So I could remember the first time that I put some pricing online and I took a moment and it was like, I'm so sorry dad, I know you said this, but times have changed and I have to do it, have to put some of our stuff online. 15:40): For him, Back then it was direct mail, cold calling and faxing. And he did that for months.

Direct Mail 67

Direct Mail CRM Education Energy 67