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The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Click To Tweet. Next, hit execs with hard facts.

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How to Make Your Nonprofit Website a Marketing Machine

Marketing Insider Group

Branding must be consistent across all of your digital marketing channels and traditional marketing materials, like flyers and direct mail. Used correctly, these elements can transform a static website into a dynamic marketing resource. Ensure you outline exactly which terms you prefer and which your staff should avoid.