Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Telemarketing was replaced by SMS marketing. The phone book was replaced by online search.

Thought Leadership 138

Thought Leadership Telemarketing Transform Direct Mail 138

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. You can continually improve things like SEO, email subject lines and frequency, and landing pages. But testing and optimization are almost never “done.”

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48