Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Telemarketing was replaced by SMS marketing. The phone book was replaced by online search.

Thought Leadership 139

Thought Leadership Telemarketing Transform Direct Mail 139

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Send an email or direct mail invitation, allowing attendees to plan. Use your inside sales people or a B2B telemarketing service to follow up on the phone. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. Go Beyond Email Invitations.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 5, 2013

Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. By creating thought leadership, marketers will have an easier time building up their social profiles. In contrast, old firms are still sending generically targeted direct mail. Traditional Advertising is Dying.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

JULY 7, 2009

  Drip Marketing: Marketers use drip marketing to deliver thought leadership and product information to prospects and other contacts that have opted in to receive marketing communications.   Metrics used in drip marketing will include email open rates, email click-through (when combined with offers), and opt-out rates.

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketing 102