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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Use direct marketing to continue the conversation. Cater direct marketing to prospects who’ve already demonstrated interest and engaged with your demand generation content.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. No matter who your target demographic is, you are sure to find them through Digital Marketing.