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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

That’s the magic of inbound, and it’s transforming how businesses find new customers. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.

CRM
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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. I get at least a dozen interesting offers from the marketing community and vendors.