Education Gen Z Marketing Automation Platform 
Martech
APRIL 15, 2022
In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. What are the benefits of B2B marketing?
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.
Welcome Software
MARCH 11, 2022
For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. Build loyalty with existing customers by providing resources and education. Gen Z customers, on the other hand, are typically on TikTok.
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