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As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. They also have the page well optimized for search around the term “marketing guides”.
Or perhaps you need to discover newmarketsegments by leveraging customer data. ThoughtLeadership. Thoughtleadership describes the esteem and authority a company is held in in a particular industry. Maybe you need to optimize your processes to reduce costs. Powerful Technology.
For example, increasing sales revenue by 20% in the target marketsegment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan. Quantify Market Penetration : If you’re entering a newmarket, you should set objectives for market penetration.
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