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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures.

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Most savvy marketers also look at it as a way of measuring more qualitative metrics, such as brand awareness, satisfaction and ability to attract employees being influenced by social media.

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The Cornerstone for Marketing Teams in 2021: Agility

Litmus

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.