Litmus
OCTOBER 25, 2022
“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.
Marketing Insider Group
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.
Marketing Insider Group
MAY 18, 2010
Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).
Marketing Insider Group
DECEMBER 1, 2010
I especially was glad to see content programs listed under your insight-driven marketing comment. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Have a great holiday season.
Marketing Insider Group
JUNE 29, 2010
In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.
Marketing Insider Group
FEBRUARY 27, 2024
Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.
Expert insights. Personalized for you.
90 
Let's personalize your content