Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Hubspot Marketing

APRIL 21, 2022

Whitepapers. It has the feature to draw and insert different types of diagrams into documents, which can be translated into a content map to align your marketing mix with your goals. Your purpose now is to help them narrow down the solution that works the best and provides them the most value.

Price 145

Price CRM Marketing Marketers 145

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area. They will tend to run about 5 to 10 pages long.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Have a great holiday season.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper 105

Whitepaper Education Marketing Mix Traditional Marketing 105

Adobe Experience Cloud Blog

JANUARY 27, 2010

By eliminating the need for registration in order to obtain your whitepapers, eBooks, and other valuable content, you are making the effort to build relationships with people before you have them in your database. How have you incorporating seed nurturing into your marketing mix?

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper 106

Whitepaper Education Marketing Mix Traditional Marketing 106

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Hubspot Marketing

MAY 9, 2023

Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper 91

Whitepaper Education Marketing Mix Traditional Marketing 91

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Vertical Response

APRIL 12, 2024

Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. The Role of Print and Event Marketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Don’t Forget Video.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Rock Content

APRIL 2, 2020

CMO Council refers to this as the “shotgun” approach—marketing to an audience with a high volume of content that isn’t necessarily resonating with them. To avoid this common challenge, we suggest adding interactivity into your content marketing mix. So how do you combat this?

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Digital Marketing 117

Digital Marketing Whitepaper Communications Marketing 117

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. There are twists and turns and some customers even backtrack before they make a final purchasing decision.

Whitepaper 110

Whitepaper Customer Journey B2C Marketing Mix 110

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more.

Whitepaper 122

Whitepaper Thought Leadership Marketing Mix Promotion 122

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

Whitepaper 117

Whitepaper eBook Marketing Mix Thought Leadership 117

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. And I’m not sure what our listening audience, what their mix of direct versus paid traffic is, but our organic and direct traffic at Unbounce is about 65%.

Copywriting 93

Copywriting SEO Price User-Generated 93

Adobe Experience Cloud Blog

MARCH 14, 2013

For example, the fact the prospect attended last week’s webinar may have more to do with them becoming a lead than the whitepaper they downloaded and tradeshow they attended 12 months ago. Full Market Mix Modeling. This equation shows that, without Marketing, Company X would have made $125M in sales. Distribution.

Non-Profit 134

Non-Profit Direct Mail Marketing Mix Marketing 134