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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

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How to Write a Great Value Proposition [7 Top Examples + Template]

Hubspot Marketing

Your company's value proposition is the core of your competitive advantage. Here are two examples for HubSpot and our CRM platform: Value Proposition: "An easy-to-use CRM." It clearly articulates why someone would want to buy from your company instead of a competitor. We'll cover: What is a value proposition?

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