Be an Account-Based Marketing Champ in 5 Simple Steps
Adobe Experience Cloud Blog
AUGUST 26, 2013
Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spotlight on marketing’s ability to land the big “Sales Whales”–those key target accounts that Sales is dying to land. Is your company looking to grow into new markets and/or territories?
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