Social Media Examiner

APRIL 25, 2024

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, we’ll explore how to remain relevant in the emerging AI world. Why Should Marketers Pay Attention to AI? The rise of artificial intelligence (AI) is rapidly transforming the business landscape. While AI offers […] The post Remaining Relevant in an AI World appeared first on Social Media Examiner.

Transform 101

Transform Social Media Marketing Marketing Marketers 101

SMEI

APRIL 25, 2024

In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.

Food 209

Food Product Customer Branding 209

Aspiration Marketing

APRIL 25, 2024

Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.

210

210

Search Engine Land

APRIL 25, 2024

Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion , which we have had for years since Google changed the inclusion process back in 2019. What Google said.

Customer 123

Customer SEO 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Health 114

Health User-Generated Marketing Marketers 114

illumin

APRIL 25, 2024

Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.

Advertising 111

Advertising Advertisers Price User-Generated 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

The LeadG2 Blog

APRIL 25, 2024

Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing c

Inbound Marketing 105

Inbound Marketing Marketing Marketers Target Market 105

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ,"

Price 106

Price Promotion Market Research Product 106

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

Marketing 105

Marketing Marketers Digital Marketing Management 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links.

User-Generated 103

User-Generated Search Marketers Advertising Advertisers 103

Content Marketing Institute

APRIL 25, 2024

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

Analytics 97

Analytics 97

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.

Price 98

Price Place Management Product 98

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 2023 to $46.4.1 billion in Q1 2024. “If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than

Advertising 97

Advertising Advertisers Price 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Management 88

Management Price Analytics User-Generated 88

CopyBlogger

APRIL 25, 2024

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

85

85

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? You’re not alone! Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. YouTube Studio, formerly known as YouTube Creator Studio, is an all-in-one tool for transforming your YouTube presence from a hobby into a full-time channel.

Analytics 81

Analytics Transform Management Video Marketing 81

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 79

Direct Mail Branding Customer Acquisition Advertising 79

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Customers.ai

APRIL 25, 2024

About a month ago I wrote a post titled “ Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So ”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no more delays and marketers needed to shift their focus before it was too late.

Outbound Marketing 60

Outbound Marketing Shoppers Marketing Marketers 60

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more. “ Just take a risk. If it doesn’t work, it doesn’t work.

CMO 59

CMO Transform Thought Leadership Energy 59

Kuno Creative

APRIL 25, 2024

Did you know that goldfish now place ahead of humans when it comes to attention spans? According to a study, our ability to pay attention has drastically diminished over the years, placing even more pressure on marketers to grab and sustain prospective customers’ attention long enough to make an impression and maybe even get them to take action. This is why video marketing is so powerful.

Video Marketing 59

Video Marketing Marketing Marketers Marketing Strategy 59

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x to 3x faster. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 52

CRM Customer Customer loyalty Health 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Six & Flow

APRIL 25, 2024

Introduction Business growth is what we’re all after, yet when faced with rapid growth scaling can feel quite daunting. In this blog, we delve into the critical importance of setting up your team for success by laying the foundation for growth - by ensuring you’ve got the right people on the right job have the right technology that enables you to scale and have set processes to help you be your most efficient self.

40

40

Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. But it’s really just a way to be easily visible and discoverable to your target audience.  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO?

SEO 92

SEO Gen Z Social Media Marketing Millennials 92

Martech

APRIL 25, 2024

Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. Also, you can improve performance by modifying your approach based on whether your company is CPG, ecommerce or B2B. Common email shortcuts that hinder performance First, let’s look at what you might be doing wrong.

Branding 89

Branding eCommerce Food Email Marketing 89

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords.

SEO 121

SEO Customer Journey Education Branding 121

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. Sadly, the fake audio went viral and the high school’s principal was “widely admonished,” according to one carefully worded news report. Eventually, investigators linked the email used to send the audio to an ISP registered to the teacher’s grandmother.

Transform 85

Transform Education SEO Market Research 85

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough.

Content Marketing 86

Content Marketing Customer eBook Education 86