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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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Enterprise marketing: Strategies, challenges, and success stories

Use Insider

Data-driven decision making Enterprise-scale companies have access to vast amounts of data from various sources like customer interactions, target market research, sales transactions, and social media analytics. This is much more extensive than the data typically available to small-business marketing efforts.