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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? There are many ways to segment audiences. What can I add?

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Maybe your perfect partnership revolves around the types of feelings your product evokes, shared interests your audiences have or the priorities of your target market. had common market segments they tackled together. For example, Dunkin’ and e.l.f. He also recently launched his sports agency, 4Lifers.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. This takeover was the perfect strategy for the very Gen Z show.

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