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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Yeah, nobody likes those.

CRM 52
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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Author: Ashika Balani The days of telemarketers are long gone. Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. Here are three ways that technology is transforming marketing: 1.