Rock Content

MAY 1, 2024

Conducting thorough market research on similar products favored by the target demographic, the better to understand what customers want and how to give it to them. Pricing Choosing the right price for a product or service is a delicate balancing act. The answers should guide your pricing decisions.

Finance 52

Finance Price Marketing Marketers 52

Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance. Use Retainer vs. Project Contracts.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8